ISBA is committed to supporting members on their journey to create advertising that reflects society.
Over the past few years, led by our inclusion network, ISBA has tracked the public perception of how representative advertising is both through our tracker and by working with industry to surface the latest thinking in this area.
We also provide resources, guidance and the opportunity for members to share their challenges and successes in creating advertising that is authentic, relevant and impactful.
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Bobi Carley
Bobi Carley
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non execs roles.
Vanessa Vidad
Vanessa Vidad
Vanessa is the CRM & Systems Manager at ISBA, as well as ISBA's Inclusion Co-lead alongside Bobi Carley. Vanessa manages and maintains the integrity of our data and ensuring that the right people get the right information.
Vanessa graduated from London South Bank University with a Bachelor’s degree in Business IT and worked at an American University before joining ISBA.
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