Generative AI is a transformative technology that will fundamentally change our economy and society – and advertising is no exception.
Every organisation is racing to understand AI’s capabilities and how it might open the door to a new phase of creativity, while at the same time harbouring concerns about the scale of its possible impact.
At ISBA, we seek to lead our industry in creating an inclusive and sustainable advertising environment – one that is trusted and responsible, and which has a positive societal and economic impact. In the years to come, AI can help us deliver on that promise, or it could exacerbate some of the worst in modern trends.
We have begun to tackle the question of AI across different ISBA functions, from Public Affairs and Agency Services to events and Media.
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Rob Newman
Rob Newman
Rob heads up External Affairs for ISBA. His remit covers press and communications, as well as engagement with government, Parliament, policymakers, and regulators.
Rob is a former political adviser who spent 12 years with the Labour Party in various roles, including in Andy Burnham’s Shadow Health Team and as part of the secretariat to the Shadow Cabinet. He also stood as a candidate in the 2024 General Election. He spent over three years at Edelman, supporting clients including FTSE 100 companies and multinationals in the FMCG and tech sectors on their public affairs engagement.
Rob joined ISBA in 2019 as Head of Public Policy, before becoming Director of Public Affairs in 2021. He sits on CAP/BCAP Committee, was the lead author of ISBA’s Influencer Marketing Code of Conduct, has become an industry leader on the ‘less healthy’ food ad restrictions, and chairs our Public Affairs Forum. He lives in Woodford with his partner Tony and their border terrier, Marvin.
Nick Louisson
Nick Louisson
Nick was previously Senior Procurement Manager (Category Lead) for media across Europe at Sky and setup the Procurement function for SkyShowtime.
Prior to that he has held roles at TalkTalk (UK) & Kimberly Clark (Australia) both in marketing procurement. He started his career as a wine buyer and wine judge in Australia.
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