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Knowledge hub

Media

132 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Here's what we've found...

Digital Paid Media Playbook 2022: Best Practice Elements To Manage Your Digital Paid Media

2 years ago

Developing the retail media opportunity into mainstream media investment. A guide for brands

2 years ago

2022 Connected Viewers. All eyes on streaming

2 years ago

Response to CMA consultation on changes proposed by ITV to the sale of its advertising time

2 years ago

Return on Investment (ROI): A simple guide

2 years ago

UK agency remuneration survey 2022

3 years ago

What are Adstocks? A simple guide

3 years ago

Diminishing Returns - An explanation

3 years ago

Media Services Framework: A Guide to Barter

3 years ago

Media Services Framework: A Guide to Value Pots

3 years ago

Future Operating Models Group - team structure

3 years ago

Performance Based Remuneration in the Media Space

3 years ago

Exploring the future of media and advertising evaluation

3 years ago

MediaSense 2025 Research - In-Housing Snapshot

3 years ago

WFA Diversity & Representation: Focus on Media Planning and Buying

3 years ago

Plotting your way through the media market in 2022

3 years ago
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