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Knowledge hub

Media

132 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Here's what we've found...

Brand Health Modelling: A Simple Guide

3 years ago

How to work with a next generation media agency

3 years ago

Maximising the impact of Out Of Home in 2021

3 years ago

Media Engineering - an important weapon against the decline of digital ad effectiveness

3 years ago

Decoding data post-cookie

3 years ago

Why digital transformation of media is defining its future

4 years ago

What is Econometrics? A Simple Guide

4 years ago

TV advertising: Evolving the model - Executive Summary

4 years ago

The Future of Identity

4 years ago

Media Owner Spotlight session with LADbible

4 years ago

TV advertising: Evolving the model - Enders Analysis

4 years ago

Case study: Connecting TV to your wider media plan

4 years ago

Broadcast Trading - ISBA Priorities Update

4 years ago

The Media Services Framework - ISBA Priorities Update

4 years ago

Advanced TV Guide launch - Webinar recording

4 years ago

Media Owner Flexibility: Broadcast - February 2021

4 years ago
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