Digital advertising, while efficient, does not come without risks and advertisers need to be aware of the many potential hazards associated with it.
Our team is here to advise you on how best to avoid the pitfalls of the web and minimise exposure to and/or potentially funding illegal, fake and controversial content. Talk to us about the measures that can be put in place to protect your brand’s online reputation.Further information on brand safety issues can be found here
Measurement, Transparency & Trust
Audience data is a cornerstone of the industry; it is fundamental to decision-making and monetary transactions.
Ensuring our members have access to relevant, measurable and trustworthy data is a key objective for ISBA.Find out more about measurement
Often faced with what they may deem as irrelevant, clumsy and data-consuming ads, consumers have turned to ad blocking software for solace.
But is it a threat or an opportunity to create better quality and more targeted ads?Contact Stephen Chester to find out more
At its most basic, programmatic advertising involves the automation of direct deals between advertisers and publishers.
While it may sound simple, the use of real-time advertising continues to raise more and more questions for marketers. From transparency to viewability and ad fraud, there are many aspects of programmatic that are a cause for concern.Contact Stephen Chester for more information.
Want to find out more about how ISBA is working with the industry,
including the Joint Industry Committee for Web Standards (JICWEBS) to set standards and ensure providers are verified and certified?Further information on this topic can be found here
Social media platforms have the potential to offer more than mere likes and shares.
A well thought out social strategy can drive brand awareness, boost sales and ultimately help build more meaningful relationships with your consumers.Contact Stephen Chester for more information
Mobile has been changing the world for some time now and will continue to do so.
The ISBA team is here to help our clients navigate the mobile landscape and encourage them to spend their budgets in the smartest way possible by placing their consumers at the forefront of all campaign planning.Further information on making the most of mobile can be found here
Creating accessible content that consumers can share has long been a viable and effective way for brands to engage with their consumers.
However, as consumers find themselves wading in content, marketers need to ensure they are creating content that is actually wanted in order for it to be valuable. Working with brands and content experts has given ISBA a unique insight on making the most of your content.For more on content marketing, visit our Knowledge Base
Display advertising plays a crucial role in the online marketing mix for both branding and direct response campaigns.
As brands continue to invest more and more money in display advertising, ISBA can help advise you on the best ways to ensure you’re making the most of your spend.Contact Stephen Chester for more.