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Chief Customer Officer
Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising. She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.
At Tesco, she has the role of Chief Customer Officer, which means bringing together all of the disciplines of marketing, advertising, loyalty and insight to create a strong and distinctive brand propositions and communication for the Tesco Group.
Prior to joining Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication and business management for food categories. Before moving to the USA, she held a number of board-level marketing roles in Italy, Central and Eastern Europe, across the span of the Unilever portfolio.
Global Media Editor
Alex Barker is the global media editor of the Financial Times, leading coverage of the media, entertainment and advertising industry. He started the role in September after returning from an eight-year posting in Brussels. There he served as European diplomatic editor during the migration crisis; as an EU correspondent covering bank regulation and competition issues at the height of the eurozone's financial troubles; and as Brussels bureau chief, taking over post just before the Brexit referendum.
Since joining the FT in 2005, Alex covered Westminster as a UK political correspondent, and has reported for the FT from in New York, Washington and Ankara. He started his career in current affairs television.
Annette was appointed CEO of Publicis Groupe UK in May 2018 and has also been the Chair of the Creative Industries Trade and Investment Board since September 2018.
Annette oversees all 27 of Publicis Groupe’s businesses in the UK, ranging from creative agencies Saatchi & Saatchi and Leo Burnett to media agencies Zenith and Starcom and from a range of Publicis Health agencies to Publicis Sapient, a digital business transformation company of scale. She is focused on growth and driving Publicis Groupe’s unique Power of One proposition by getting the Groupe’s top talent to bring their unique skills seamlessly together to deliver against client-centric needs. She does all of this through a single P&L, for which she is responsible. Publicis Groupe UK clients range from BT to HSBC and Asda to GSK and from P&G to Eon and McDonald’s to Butlins and many, many more.
She joined from Ogilvy, where she spent 17 years in various roles, from leading and building OgilvyOne in the UK and EMEA to becomingthe CEO role of Ogilvy UK Group, with responsibility for ten different but connected agency brands.
Annette was recently named within the Progress 100: London’s most influential people in the London Evening Standard.
General Manager UK
Anna oversees all aspects of the UK office, including growing the footprint across EMEA in Sales, Marketing and Client Engagement. Prior to joining Marchex, Anna has led sales organisations for innovative advertising technology companies across a number of disciplines: contextual, native, video, mobile, programmatic and attribution analytics.
Most recently, Anna served as the EMEA Sales Director at AppNexus, and as COO at Brainient. Anna is an active member of the UK Internet Advertising Bureau and a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network. Anna has a BSc (Hons) in International Management from University of Manchester, Institute of Science and Technology.
CEO and Co-Founder
Christopher Kenna is CEO and Co-Founder of Brand Advance, a company which connects brands with diverse audiences globally, through comprehensive data and insight, media planning and buying, partnerships and our Diversity AdNetwork and Native Content platforms - Contextually Relevant and Authentic.
BA partners 350+ global platforms across Diversity Media, BAME, LGBTQ+, GENDER, Disability, Age, Queer (GenZ) and many other hard to reach demographics across 150+ countries.
Chris is also a board member at Outvertising and as a mixed race, out gay father - is a strong advocate for diverse content being coupled with authentic placement, within the media owners that reach these communities.
Marketing Director GBI
Craig is a curious & positive leader with over 17 years experience across FMCG and FMCH in a variety of commercial roles.
In an ever changing world, Craig's focus is on empowering the teams to deliver engaging plans and content that address our consumers and customers needs. He encourages the teams to embrace data to support decision making and how we do it, but not just because we can do it. We will continue to provide and support a portfolio that makes a positive contribution to our consumers lives.
David Currie has wide-ranging experience in financial services, regulation, public administration and higher education. Since October 2017, he has been Chairman of the UK Advertising Standards Authority.
Previously he sat on the board of the Dubai Financial Services Authority (2004-2019), was founding Chairman (2012-2018) of the Competition and Markets Authority, the new unified UK competition authority; founding Chairman (2002-2009) of Ofcom, the converged UK regulator for electronic communications; Dean (2001-2007) of Cass Business School in the City of London; and Professor and Deputy Dean at London Business School. He has also served as the director of Abbey National, Royal Mail, BDO UK, IG Group and the London Philharmonic Orchestra.
His academic research is in the field of international macroeconomics and regulation. He sits on the cross-benches in the House of Lords.
Elizabeth Fagan is Ex-Senior Vice President and Non-Executive Director of Boots UK & ROI.
Prior to the merger between Alliance Boots and Walgreens, Elizabeth was previously Marketing Director, Health & Beauty International & Brands for Alliance Boots from October 2013 and prior to this, she was Executive Marketing Director for Boots UK from July 2007. In 2006, Elizabeth re-joined Boots UK as Managing Director of Boots Opticians. She previously worked for Boots Group, some 16 years ago, as Group Buyer.
Before joining Boots Opticians, Elizabeth worked for DSG International Plc for 10 years, where she held a number of senior positions, including Marketing Director, Group Marketing Director and Managing Director of The Link.
Elizabeth was appointed President of ISBA in October 2017 and is a member and past President of Women in Advertising and Communications Club. Elizabeth was also a member of the ASA Council for six years. In August 2013, she became a Fellow of the Marketing Society and, in the same year, was awarded a Cosmetic Executive Women UK, Achiever Award.
Head of Media, EMEA
Emily Henderson is Head of Media, EMEA at Google. Based in London, she leads the Google Media Lab, a team that oversees media strategy, innovation, investment & activation across Google’s marketing campaigns in the region.
Prior to her role at Google, Emily led strategy, planning and activation of digital & integrated media campaigns for various national & global clients at Omnicom Media Group and Ogilvy & Mather in New York City. Outside of work Emily is a certified yoga instructor (RYT 250HR) & is passionate about travel, food & music.
Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009. He is responsible for executing the ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive project work, enforcement activity and the system’s communications, marketing, public affairs and research activities.
From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond. He remains a Board and Executive Committee member.
Guy is Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group, a member of the International Chamber of Commerce’s UK Marketing and Advertising Committee and a Fellow of the Institute of Promotional Marketing.
Married with three children, he lives in North London.
Performance Marketing Lead
Hanna joined Uber in 2016, after 3 years at Publicis Media. He is passionate about automation in advertising and marketing, building high performing teams and building scalable advertising practises.
At Uber, Hanna currently leads new channels and programs globally, after leading programmatic and search for Uber and UberEats in EMEA for 3 years. He is based in Amsterdam.
Prior to joining Publicis, Hanna was publisher side and spent a few years before that as a software developer in the MENA region
You can read Hanna's latest thoughts on programmatic by visiting his blog - hannahourani.com/writer
Head of Media Digitisation
Ingo was brought into Deutsche Telekom in 2018 to lead its media digitization and focus on strategic and conceptual projects. He consults with and supports all 12 Telekom countries (only US not in scope), whilst playing a central role in orchestrating and steering external partners.
Ingo manages digital projects like advocating, developing and rolling out of the adtech and martech stack, whilst driving forward the group’s programmatic advertising, ad-verification, data management, and digital innovation.
Ingo joined Deutsche Telekom from Publicis Media Germany, where he headed up the digital lab. This brought together consultants and planners from Zenithmedia and Blue449 to manage the digital consultancy.
Before this, Ingo led the digital unit of Crossmedia, one of the biggest independent agencies in Germany, and helped develop the agency as a board member. Ingo has also held senior digital marketing and media roles in Schülerhilfe, adisfaction and Citibank (now Targobank).
Managing Partner, Strategy
Founder and CEO
Professor Karen Nelson-Field returns to Europe to present the results of a multi-country, cross-platform study, run over three years. The study uncovered the media attributes that really matter for attracting attention and, ultimately, driving brand growth.
With deep insight and immediate relevance, Professor Nelson-Field offers knowledge that will help marketers navigate the imminent disruption to the advertising ecosystem. She will unpack the true relationship between attention and sales and explain how marketers can leverage media attributes for effectiveness.
She asks you to pay attention to the future, but without panic, rather with a keen eye on the things that brand owners can learn to control. Her new book The Attention Economy and How Media Works: Simple Truths for Marketers, will be out in March 2020 (Palgrave Macmillan).
Marketing Director, Northern Europe and Commercial Director, Beauty, Northern Europe
Katharine Newby Grant leads P&G’s Northern Europe Brand function. She also holds the dual role as Commercial Director for P&G’s Beauty business in Northern Europe reflecting an extensive career in the category. Under Katharine’s leadership, Brand in Northern Europe is focused on delivering inclusive brand building and nurturing people to be brilliant leaders.
Throughout her career at P&G, Katharine has led multiple capability and community programmes at both a European and local level to step change P&G’s marketing organisation. She is deeply passionate about diversity and inclusion, reflected in the work she delivered in Northern Europe during her time as Head of Media in making P&G’s advertising more accessible for those with sight loss through the introduction of audio description. She has worked across several geographies during her time with the business and has played an active role in the industry through her work with ISBA and the Advertising Association
Lara O'Reilly is an award-winning journalist and is currently senior correspondent at Digiday, covering the media and marketing industries.
She was previously a media and marketing reporter at The Wall Street Journal and wrote the paper's CMO Today newsletter.
Lara has also worked as a reporter, editor and executive producer at titles including Yahoo Finance, Business Insider and Marketing Week. Lara was named “Digital Journalist of the Year” for 2016 by the London Press Club and was one of MHP’s “30 Under 30 to Watch” in 2014.
Head of Media and Sponsorship
Lisa Walker is Head of Media and Sponsorship at Vodafone. Since joining in 2017, Lisa has played a key role in launching VOXI, re-launching Vodafone and in-housing digital media.
Prior to joining Vodafone, Lisa accumulated 20+ years’ experience as a media agency managing partner and consumer Marketeer. She has held a variety of senior positions, including Marketing Director of the directories service 118 118, Managing Partner at Wavemaker, Head of Digital Communication at HSBC and Head of Brand at AOL and T-Mobile.
Marketing Acceleration Director GBI,
A passionate & experienced FMCH marketer with over 10 years experience in healthcare and a mission to make the everyday health categories more engaging for the people who experience them.
Louise's focus is on building GSK's marketing team capability to ensure we deliver the perfect mix of data driven decision making and compelling creative to build our brands and help people see how our products can make a positive difference in their lives.
Executive Vice President, Global Media
As Executive Vice President Global Media for Unilever, Luis oversees the second largest media budget in the world. Responsible for all Unilever global media strategy and execution, his role includes leveraging Unilever’s scale to drive innovation across the industry and leading on strategic partnerships with the biggest global digital and overall media players. Luis also leads the relationship with all of Unilever’s Global Media agencies.
He is a vocal champion of the need for digital transparency, and has long advocated for a cleaner, more efficient and effective digital ecosystem.
Luis has spent the majority of his career in Unilever, working across various functions with global, regional and local scope. He is truly a global citizen, having lived and worked in Asia, Europe, Latin America and Europe. Luis now lives in New York with his wife and 2 children.
Outside Unilever he is a Board member of the Mobile Marketing Association, World Federation of Advertising, Effie and a participant in other industry-influencing forums.
Head of Media Channels
Maria has a 20 year track record in the UK e-commerce arena, and has spent time both client-side and agency-side. Over this time she has watched operating models evolve, and firmly believes that there is not one simple solution to this, but that collaborative partnership will always be at the centre of a successful model
Managing Director, Marketing & Digital
Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC.
He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 8 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning re-invigoration of the flagship Direct Line brand. Mark joined the DLG Executive Committee in 2019.
Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.
In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.
CEO & Co-Founder
In 2008, Martin co-founded Infectious Media, a digital media specialist that works to simplify the complexity of advertising for clients. It does this by giving the control and transparency clients need to create better advertising experiences for customers.
As one of the first digital media agencies to trade on ad exchanges in Europe, Infectious Media has gained a vast amount of experience in the last 12 years across offices in London and Singapore. In 2019 it launched an In-housing consultancy, building off work with leading brands on updating their operating model.
Martin started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic.
Business Director, Media
Martin has been in media for over 25 years. Joining the TV buying team at Zenith Media straight from university, he worked there until 1999 when he joined Billetts as the first group manager in the company.
Since then he has worked with advertisers in almost every sector and in recent times has played a key role in combining the outputs from the media and effectiveness departments. Martin was one of the contributing authors to Ebiquity’s 2019 TV At The Tipping Point publication and has continued this ground breaking work extending the research to help brands understand cross-platform video reach, Mind the Gap was launched to acclaim in January 2020 and the empirical evidence identified is now helping brands re-frame and improve the effectiveness of their communications.
As marketing director at Google UK, Nishma is responsible for Google’s brand and reputation, leading advertising and industry marketing, and was previously chair of Women@Google.
From her career beginnings at Teletext — where she rose through the ranks to become managing director, leading the platform’s successful transition to digital — to working as chief customer officer for iProspect and at Dentsu UK, she’s helped global brands such British Airways and Sky flourish, and startups find their feet.
Nishma has a number of accolades and awards on her desk of which she’s enormously proud. These include being selected Ad Age’s Woman to Watch in Europe 2018, being listed in the Campaign 2019 A-List, being one of the Drum’s Digerati and being tipped as a Trailblazer in the Campaign 2019 Annual.
In 2016, she was recognised as one of the most influential and innovative people in the UK’s creative industry in the Hospital Club’s prestigious h100 awards, and is listed in the top BAME execs in the country.
When she’s not looking after her twins or at work, you’ll find her in sparkly shoes dancing to Lizzo.
Chief Marketing Officer
Pete Markey is Chief Marketing Officer for TSB where he is responsible for brand, marketing, communications and strategy across the UK business covering the full breadth and depth of TSB’s product and service offering.
Pete has held senior leadership roles at Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, digital, customer experience, operations and strategy.
Pete is Vice President of ISBA and a fellow of both the CIM and The Marketing Society.
Phil joined ISBA in January, 2017 and heads up the organisation. He’s responsible for ISBA’s strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day-to-day operation of the business.
Before ISBA, Phil’s career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.
Phil holds a BA in Classics from Jesus College, Oxford. He is a keen runner, skier, year-round open water swimmer and is married with five children.
Chief Marketing and Communications Officer and President, Healthcare
Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business.
Raja is consistently recognised globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognised as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognised by ANA Educational Foundation as the Marketer of the Year in 2019.
At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019.
Head of Commerical Marketing
As Head of Commercial Marketing, Sam is responsible for performance marketing, commercial planning, improving trading capabilities and boosting operational effectiveness for DLG’s brands.
Since joining the company in 2013, Sam has successfully transformed the Group’s Trading Operating Model and overseen growth across the portfolio (Direct Line, Green Flag and Churchill) amidst tough industry headwinds. The unique knowledge and experience in strategic brand and commercial marketing that he brings has been honed over 20 years’ in roles at a number of well-known brands across contrasting sectors, including T-Mobile, IBM, Nuffield Health and eBay.
Sam has also established himself as a figurehead in the media industry and has been long standing member of ISBA’s Executive Committee.
Stephan has been the CEO of the World Federation of Advertisers (WFA) since November 2003.
During his tenure, WFA has quadrupled its corporate membership and has extended its network to 60 countries, significantly reinforcing the WFA’s presence in the world’s fastest growing advertising markets.
Stephan is Vice-President of the International Council for Ad Self-Regulation (ICAS) and Vice-Chair of the European Advertising Standards Alliance (EASA). He featured on the Drum’s Digerati list 2019 as one of the world’s 100 most influential people in digital.
Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York.
Stephan has German and French nationalities. He is married to Sabine and has two sons, Sebastian and Alexandre.
Executive Director - Technology and Innovation
Simon took up the position of Executive Director in October 2018. A member of the Executive Team, he is responsible for leading the work of the Technology and Innovation Directorate, ensuring delivery of ICO strategic goals through stakeholder liaison, guidance, research and international activity.
His work includes helping the ICO identify, understand and address emerging technologies with privacy implications, supporting the ICO’s innovation agenda, and making the ICO itself more ‘tech savvy’.
Prior to this appointment, Simon led a global privacy consulting practice at Promontory, an IBM company, leading projects across Europe, the US and Asia. He previously led a similar team for Deloitte in the UK.
Simon is qualified as a Chartered Accountant, and a long time ago read English Literature at Somerville College, Oxford.
As Executive Chair of Newsworks Tracy is tasked with championing Britain's vibrant news media to readers and advertisers across the nation. Tracy, who has been in role for one year, is a passionate advocate of free speech, the news industry and the role journalism plays in society.
Prior to this, Tracy was CEO of Dentsu Aegis Network, where she managed the UK & Ireland P&L of 20 media, creative, digital and data agency businesses with over 4,000 people across London, Manchester, Edinburgh and Dublin. Under her leadership the group doubled in size between May 2014 and September 2017.
Tracy's earlier career saw her tackle some of the UK’s biggest marketing and communications challenges, from both advertising agency and client side. From the early days of revitalising the Stella Artois brand in the 90s - making it reassuringly expensive and 1998 FMCG Brand of the Year - to turning media agency Carat into the fastest growing network in 2013 and a Sunday Times top company to work for.
A champion and trailblazer for diversity and inclusion, Tracy believes in paving the way for others to follow and regularly prioritises time to mentor, support and guide emerging talent. While at Dentsu, she developed a ‘women and leadership’ programme, launched a diverse creative agency, fortysix, and devised The Code – a secondary schools programme to promote digital and creative skills in schools to make a positive impact on the next generation of talent.
In 2016, Tracy was named one of London's most influential people in the Evening Standard's Progress 1000 list and hailed as a ‘Woman to Watch Europe’ by Advertising Age. She also sat on the World Economic Forum’s Future of Innovation and Entrepreneurship Council.