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Chief Customer Officer
Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising. She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.
At Tesco, she has the role of Chief Customer Officer, which means bringing together all of the disciplines of marketing, advertising, loyalty and insight to create a strong and distinctive brand propositions and communication for the Tesco Group.
Prior to joining Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication and business management for food categories. Before moving to the USA, she held a number of board-level marketing roles in Italy, Central and Eastern Europe, across the span of the Unilever portfolio.
CEO and Co-Founder
Christopher Kenna is CEO and Co-Founder of Brand Advance, a company which connects brands with diverse audiences globally, through comprehensive data and insight, media planning and buying, partnerships and our Diversity AdNetwork and Native Content platforms - Contextually Relevant and Authentic.
BA partners 350+ global platforms across Diversity Media, BAME, LGBTQ+, GENDER, Disability, Age, Queer (GenZ) and many other hard to reach demographics across 150+ countries.
Chris is also a board member at Outvertising and as a mixed race, out gay father - is a strong advocate for diverse content being coupled with authentic placement, within the media owners that reach these communities.
Head of Media, EMEA
Emily Henderson is Head of Media, EMEA at Google. Based in London, she leads the Google Media Lab, a team that oversees media strategy, innovation, investment & activation across Google’s marketing campaigns in the region.
Prior to her role at Google, Emily led strategy, planning and activation of digital & integrated media campaigns for various national & global clients at Omnicom Media Group and Ogilvy & Mather in New York City. Outside of work Emily is a certified yoga instructor (RYT 250HR) & is passionate about travel, food & music.
Founder and CEO
Professor Karen Nelson-Field returns to Europe to present the results of a multi-country, cross-platform study, run over three years. The study uncovered the media attributes that really matter for attracting attention and, ultimately, driving brand growth.
With deep insight and immediate relevance, Professor Nelson-Field offers knowledge that will help marketers navigate the imminent disruption to the advertising ecosystem. She will unpack the true relationship between attention and sales and explain how marketers can leverage media attributes for effectiveness.
She asks you to pay attention to the future, but without panic, rather with a keen eye on the things that brand owners can learn to control. Her new book The Attention Economy and How Media Works: Simple Truths for Marketers, will be out in March 2020 (Palgrave Macmillan).
Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009. He is responsible for executing the ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive project work, enforcement activity and the system’s communications, marketing, public affairs and research activities.
From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond. He remains a Board and Executive Committee member.
Guy is Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group, a member of the International Chamber of Commerce’s UK Marketing and Advertising Committee and a Fellow of the Institute of Promotional Marketing.
Married with three children, he lives in North London.
Marketing Director, Northern Europe and Commercial Director, Beauty, Northern Europe
Katharine Newby Grant leads P&G’s Northern Europe Brand function. She also holds the dual role as Commercial Director for P&G’s Beauty business in Northern Europe reflecting an extensive career in the category. Under Katharine’s leadership, Brand in Northern Europe is focused on delivering inclusive brand building and nurturing people to be brilliant leaders.
Throughout her career at P&G, Katharine has led multiple capability and community programmes at both a European and local level to step change P&G’s marketing organisation. She is deeply passionate about diversity and inclusion, reflected in the work she delivered in Northern Europe during her time as Head of Media in making P&G’s advertising more accessible for those with sight loss through the introduction of audio description. She has worked across several geographies during her time with the business and has played an active role in the industry through her work with ISBA and the Advertising Association
Chief Marketing and Communications Officer and President, Healthcare
Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business.
Raja is consistently recognised globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognised as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognised by ANA Educational Foundation as the Marketer of the Year in 2019.
At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019.
Executive Director - Technology and Innovation
Simon took up the position of Executive Director in October 2018. A member of the Executive Team, he is responsible for leading the work of the Technology and Innovation Directorate, ensuring delivery of ICO strategic goals through stakeholder liaison, guidance, research and international activity.
His work includes helping the ICO identify, understand and address emerging technologies with privacy implications, supporting the ICO’s innovation agenda, and making the ICO itself more ‘tech savvy’.
Prior to this appointment, Simon led a global privacy consulting practice at Promontory, an IBM company, leading projects across Europe, the US and Asia. He previously led a similar team for Deloitte in the UK.
Simon is qualified as a Chartered Accountant, and a long time ago read English Literature at Somerville College, Oxford.
Stephan has been the CEO of the World Federation of Advertisers (WFA) since November 2003.
During his tenure, WFA has quadrupled its corporate membership and has extended its network to 60 countries, significantly reinforcing the WFA’s presence in the world’s fastest growing advertising markets.
Stephan is Vice-President of the International Council for Ad Self-Regulation (ICAS) and Vice-Chair of the European Advertising Standards Alliance (EASA). He featured on the Drum’s Digerati list 2019 as one of the world’s 100 most influential people in digital.
Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York.
Stephan has German and French nationalities. He is married to Sabine and has two sons, Sebastian and Alexandre.