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Chief Customer Officer
Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising. She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.
At Tesco, she has the role of Chief Customer Officer, which means bringing together all of the disciplines of marketing, advertising, loyalty and insight to create a strong and distinctive brand propositions and communication for the Tesco Group.
Prior to joining Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication and business management for food categories. Before moving to the USA, she held a number of board-level marketing roles in Italy, Central and Eastern Europe, across the span of the Unilever portfolio.
CEO and Co-Founder
Christopher Kenna is CEO and Co-Founder of Brand Advance, a company which connects brands with diverse audiences globally, through comprehensive data and insight, media planning and buying, partnerships and our Diversity AdNetwork and Native Content platforms - Contextually Relevant and Authentic.
BA partners 350+ global platforms across Diversity Media, BAME, LGBTQ+, GENDER, Disability, Age, Queer (GenZ) and many other hard to reach demographics across 150+ countries.
Chris is also a board member at Outvertising and as a mixed race, out gay father - is a strong advocate for diverse content being coupled with authentic placement, within the media owners that reach these communities.
Founder and CEO
Professor Karen Nelson-Field returns to Europe to present the results of a multi-country, cross-platform study, run over three years. The study uncovered the media attributes that really matter for attracting attention and, ultimately, driving brand growth.
With deep insight and immediate relevance, Professor Nelson-Field offers knowledge that will help marketers navigate the imminent disruption to the advertising ecosystem. She will unpack the true relationship between attention and sales and explain how marketers can leverage media attributes for effectiveness.
She asks you to pay attention to the future, but without panic, rather with a keen eye on the things that brand owners can learn to control. Her new book The Attention Economy and How Media Works: Simple Truths for Marketers, will be out in March 2020 (Palgrave Macmillan).
Executive Vice President, Global Media
As Executive Vice President Global Media for Unilever, Luis oversees the second largest media budget in the world. Responsible for all Unilever global media strategy and execution, his role includes leveraging Unilever’s scale to drive innovation across the industry and leading on strategic partnerships with the biggest global digital and overall media players. Luis also leads the relationship with all of Unilever’s Global Media agencies.
He is a vocal champion of the need for digital transparency, and has long advocated for a cleaner, more efficient and effective digital ecosystem.
Luis has spent the majority of his career in Unilever, working across various functions with global, regional and local scope. He is truly a global citizen, having lived and worked in Asia, Europe, Latin America and Europe. Luis now lives in New York with his wife and 2 children.
Outside Unilever he is a Board member of the Mobile Marketing Association, World Federation of Advertising, Effie and a participant in other industry-influencing forums.