Gen AI Summit at Google: Building Competitive Advantage

Hosted at Google’s London St Pancras office, ISBA’s third Gen AI Summit brings senior advertisers together to examine how AI can help build more competitive marketing organisations.

The day follows the transformation challenge in the order marketing leaders are experiencing it: from changing consumer behaviour and AI-led discovery, through measurement and governance, to the operating models, partnerships and skills required to turn AI ambition into sustained business value.

Confirmed senior speakers include:

• AJ Coyne, CMO, Monzo
• Francesca Elliott, CEO, THG Beauty Retail
• Jacqui Stephenson, Chief Responsible Marketing Officer, Mars
• Marg Jobling, CMO, NatWest

What we will explore

The changing customer and discovery landscape

Understand how consumer expectations, search and discovery are evolving as people increasingly engage with AI chatbots - and what this means for brand influence, visibility and marketing strategy.

Using AI to create better marketing outcomes

Cut through the noise around AI solutions and focus on the questions that matter: where can AI create genuine value, how should progress be measured, and how do you build confidence with the wider business?

Responsible AI in marketing practice

Explore how to put governance into action in a way that protects brand integrity, supports innovation and gives teams clarity on how to adopt AI responsibly at scale.

Rebuilding the marketing operating model

Hear how leading organisations are rethinking roles, workflows, agency partnerships and decision-making as AI changes how marketing work gets done.

Skills and talent for the next chapter

Look ahead to the capabilities marketing teams need now - from new technical and strategic roles to practical ways of helping people work confidently with AI every day.

Why attend

This is a practical, peer-led forum for senior marketers moving from experimentation to implementation. You will leave with a clearer view of what needs to change over the next 12 months, the questions to take back to your organisation, and the principles for building responsible, effective and future-ready marketing capability.

Free for ISBA members. The Summit has fully booked in each of the past two years, so we encourage early registration and each member organisation is capped to five places.