Marketing effectiveness has been a strategic priority for ISBA over the past five years, driven by the need to help advertisers better understand, measure, and improve the impact of their investments.
In an increasingly complex media landscape, ISBA has championed initiatives that empower members to make evidence-based decisions, foster long-term brand growth, and drive accountability across the ecosystem.
Whether you're just beginning your effectiveness journey or are a seasoned practitioner refining your approach, the resources linked below offer valuable insights, frameworks, and practical guidance tailored to every stage of development.
Contact us
Bobi Carley
Bobi Carley
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non execs roles.
Looking for something even more specific?
Here's what we've found...
Didn't find what you were looking for? Click here to search through our Knowledge hub.