News & views

All of the latest news, insights and developments on a range of industry issues.

Most recent

R3 & ISBA launch marketing procurement partnership

Generative AI

Media Smart launches Scam Awareness campaign

Measurement

Politics in Measurement

Generative AI

Six more advertisers join Origin as funding stakeholders

TV advertising

ISBA and Campaign form media partnership for TV Advertising Summit

London

LEAD 2024 to deliver vision of growth through responsible advertising

Guests take their seats

ISBA's End of Year Review 2023

Measurement

Marketing measurement challenges and how to meet them

Parliament

Online Advertising Taskforce action plan - Joint statement

Responsible RMF

ISBA’s Responsible Retail Media Framework will accelerate the UK’s retail media opportunity

LEAD 2024 speakers

LEAD, the Advertising Industry's Annual Summit returns for 2024

Generative AI

ISBA and The IPA launch industry principles for use of generative AI in advertising

Strips of colourful paint swatches hanging down

ISBA and Flock launch REFRAME: Guidance for Accessible Advertising

Generative AI

Origin announces POC test to expand TV measurement capabilities with Samba TV’s data

Three figures in front of a large projector screen

Dan Larden appointed as ISBA's Head of Media

Leading Trade Groups Define “Made for Advertising” Websites