News & views

All of the latest news, insights and developments on a range of industry issues.

Most recent

Generative AI

Origin announces POC test to expand TV measurement capabilities with Samba TV’s data

Three figures in front of a large projector screen

Dan Larden appointed as ISBA's Head of Media

Leading Trade Groups Define “Made for Advertising” Websites

TV advertising

ISBA's response on Ofcom's decision not to remove TV advertising rules for Public Service Broadcasters

Lorna East appointed as ISBA Head of Agency Services

Origin announces Differentology as research partner

The importance of Data Ethics: Why businesses must take it seriously

ISBA refreshes programme of insight sessions for marketers this Autumn

ISBA podcast launches with an interview with Director General Phil Smith

ISBA's comment on the Government Response to the Online Advertising Programme consultation

ISBA's President's Lunch 2023: Round-up

ISBA announces trial launch phase of cross-media measurement platform, Origin

ISBA statement on Advertised Emissions – June 2023

Advertised Emissions Will Not Help Our Industry Reach Net Zero

Agencies come on board with Influencer Code as ISBA and IMTB join forces

Acquisition more expensive than retention? It’s a matter of semantics…