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Knowledge hub

Programmatic advertising

22 resources

Programmatic advertising is the automated buying and selling of online advertising. In 2020 we launched a world-first study into the Programmatic Supply Chain.

Looking for something even more specific?

Programmatic Supply Chain Transparency Study

11 resources

Here's what we've found...

Understanding agency programmatic buying capabilities

1 month ago

Performance & Programmatic Steering Group Outputs September 2023

2 months ago

Cost Transparency in Programmatic Media: A Practical Guide to SPO

3 months ago

Performance & Programmatic Steering Group Outputs July 2023

4 months ago

Meta: CAPI Legal Whitepaper

6 months ago

Data Clean Rooms: What advertisers need to know

6 months ago

Performance & Programmatic Steering Group Outputs May 2023

6 months ago

Marketing Procurement Live Outputs - March 2023

8 months ago
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