Programmatic advertising

5 resources

Programmatic advertising is the automated buying and selling of online advertising. In 2020 we launched a world-first study into the Programmatic Supply Chain.

Podcast: Time For A Reset - A Year on from the ISBA Programmatic Supply Chain Study

Podcast: Time For A Reset - Unpacking ISBA's Programmatic Report

Programmatic Supply Chain Transparency Study - ISBA and PwC Virtual Briefing deck

Executive Summary - Programmatic Supply Chain Transparency Study

FAQs and Glossary - Programmatic Supply Chain Transparency Study