101 35 resources Here's everything we've tagged with '101' Learn more about 101 by searching for 101 in our Knowledge hub. Previous 101 events 101: Cinema Tue 21st Mar 101: TV, VOD and Connected TV Fri 17th Mar 101: Best-in-class creative - multi channel focus Wed 15th Mar 101: Understanding how a creative agency works and how to write a creative brief Wed 8th Mar 101: Understanding media weighting and phasing and evaluating your media plans Wed 1st Mar Adding value & delivering change - ISBA priorities 2023 Thu 23rd Feb 101: Understanding the media planning process and writing a media brief Wed 22nd Feb 101: Working with a media agency Fri 10th Feb 101: Guide to brand partnership and building a brand purpose Wed 8th Feb 101: Specialist - Delivering audience & brand insights (recording only) Fri 3rd Feb Show more