101 34 resources Here's everything we've tagged with '101' Learn more about 101 by searching for 101 in our Knowledge hub. Upcoming 101 events Online 101: Understanding Gen AI - opportunities and best practices 10:30am, Wed 22nd Oct Online 101: Understanding the importance of data in your marketing mix 10:30am, Thu 23rd Oct Online 101: Understanding your campaigns' digital dashboard 10:30am, Fri 24th Oct Previous 101 events 101: Understanding how a creative agency works and how to write a creative brief Wed 8th Mar 101: Understanding media weighting and phasing and evaluating your media plans Wed 1st Mar Adding value & delivering change - ISBA priorities 2023 Thu 23rd Feb 101: Understanding the media planning process and writing a media brief Wed 22nd Feb 101: Working with a media agency Fri 10th Feb 101: Guide to brand partnership and building a brand purpose Wed 8th Feb 101: Specialist - Delivering audience & brand insights (recording only) Fri 3rd Feb 101: Guide to innovation and renovation Wed 1st Feb