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Media

Addressable TV

15 resources

Addressable, data-rich TV advertising is emerging as a new advertising landscape and marketers need to be equipped with the right knowledge on the relevant technology and terminology to ensure they make the most of the opportunity addressable TV presents.

Here's what we've found...

Quarterly Media Update

4 months ago

BARB's strategic priorities for 2024

1 year ago

Advanced CTV Governance

1 year ago

CTV Landscape 2023

1 year ago

CTV Workshop Deck with Xandr

2 years ago

AdvancedTV Uncovered - UK Insights

2 years ago

2022 Connected Viewers. All eyes on streaming

2 years ago

Practical tips for managing Advanced TV

3 years ago

TV advertising: Evolving the model - Executive Summary

4 years ago

TV advertising: Evolving the model - Enders Analysis

4 years ago

Advanced TV - the questions to ask

4 years ago

Advanced TV Guide: Part Two

4 years ago

Case study: Connecting TV to your wider media plan

4 years ago

TV and Video myths

5 years ago

Advanced TV Guide: Part One

6 years ago

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