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Knowledge hub

Media

132 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Here's what we've found...

Digital Paid Media Playbook 2024

1 year ago

UK Media Inflation Outlook 2024

1 year ago

2024 ISBA Partner Predictions

1 year ago

Media Update - December 2023

1 year ago

Future Operating Models Group - December 2023

1 year ago

Understanding the importance & value of Attention

1 year ago

WFA Media Inflation forecasts 2024 - UK data

1 year ago

Measurability: why marketers are struggling to see the wood for the trees

1 year ago

Quarterly Media Update - Q3 2023

1 year ago

Responsible Retail Media Framework

1 year ago

A Marketer’s Guide to Measurement and Data Triangulation

1 year ago

Media Update - October 2023

1 year ago

Communication and collaboration between Marketers and Finance

1 year ago

Advanced CTV Governance

1 year ago

Cost Transparency in Programmatic Media: A Practical Guide to SPO

1 year ago

DE&I as an Accountable Media Metric

1 year ago
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