101 session 27 resources Here's everything we've tagged with '101 session' Learn more about 101 session by searching for 101 session in our Knowledge hub. Previous 101 session events 101: How does a creative agency work and how to write a creative brief Fri 26th Apr 101: Effectiveness: Marketing Mix Modelling (MMM) Fri 19th Apr 101: Delivering accountability in media Wed 17th Apr 101: Understanding media weighting, phasing and evaluating media plans Wed 20th Mar 101: Working with a media agency and understanding media jargon Wed 13th Mar 101: Brand partnership and building a brand purpose Fri 8th Mar 101: Delivering audience and brand insight Wed 6th Mar 101: Innovation and renovation Wed 28th Feb 101 : AI - empowering your marketing toolkit Tue 23rd Jan 101: Using data to understand your customer and connected customer experience Wed 11th Oct Show more