What are the ingredients of a good client/agency relationship?
From brief to contract to end delivery, a good relationship requires hard work and expert management to ensure that value is delivered at each stage.
ISBA offers the latest thinking, best practice insights and guidance on a range of agency management issues both commercial and relationship.
The Communications Procurement Action Group (COMPAG) is continuously working to develop the marketing procurement function.
Engaging directly with marketing communications procurement professionals from across the industry, ISBA provides members with a forum for sharing best practice, new tools and techniques and benchmarking activities in this growing and ever-evolving discipline.View our range of procurement resources
Working with advertisers for over 100 years, we have seen first hand how the industry can change.
Digital marketing has had a profound effect on advertising. ISBA advises members on the latest trends, innovations and technologies. Digital Forum evolved out of the former Digital Action Group and is designed to deliver a digital media snapshot to members, through inspiring and informative presentations from industry experts and commentators. Contact Jane Salliss for more information.More on digital issues
Advertisers are now in a situation where they have an ever-increasing amount of data available to them.
With data comes responsibility and there has never been a more important time for marketers to ensure they are fully compliant with all current and impending data and privacy regulations. ISBA is here to help advise and support our members on all aspects of data compliance, from one-to-one guidance to membership of our Data Steering Group. Contact Jane Salliss for more information on how we engage with data issues.Find out more about Data Regulation
While the relationship between advertisers and the media is close, each party has different interests.
For advertising to be viewed as an investment it must deliver value. As the representative body for UK advertisers, ISBA works both with our members and the industry at large to ensure an accountable media environment that offers choice for advertisers. The ISBA team can provide advice on a range of media and measurement issues, simply contact Steve Chester for more information.Find out more about Media