The Knowledge hub is a library of content created by ISBA, our Partners and industry experts on a range of subjects relevant to UK marketers.
You can search for content using keywords and content is organised in categories which will give you related content on that subject.
The majority of content is for ISBA members only and to access this you must be registered on the site. This is marked with a lock symbol.
Other content is available for anyone to read or download.
How to measure Digital Advertising in 2024: a practical guide to cross-channel attribution
You may find these categories useful
Strategic Policy Action Group (SPAG)
ISBA’s Strategic Policy Action Group provides our members with a space for cross-cutting conversations with leading figures and engagement with policymakers.
Google Video Partner Ad Inventory
A recent Adalytics report on Google Video Partner Skippable in-stream ad inventory asserts that the inventory often doesn’t meet Google’s policies and standards.